• One noticeable consequence of the ongoing correction in Manhattan's retail market is the increased prevalence of pop-ups and short-term deals. 
  • Short-term deals can be divided into two categories: pop-up and short-term leases.  Pop-ups can be seasonal or used as a marketing tool to create excitement over a new concept or offering, while short-term leases allow a retailer to test the market at minimal risk.
  • From the analysis of the recent uptick in short-term deals, noticeable trends in which kinds of retailers are signing short-term deals and where they are clustered have emerged.